The Choice Privileges loyalty program has launched a new offer that allows members to earn additional bonus points.
If you complete two stays (of any length) by July 7, 2026, you will receive 8,000 bonus points, worth approximately €40 to €60. The offer only applies to new bookings made after registration. If you have already booked, you may be able to cancel and rebook.
You only need to register for the offer once via the following promotion page:
The promotion can be used up to four times during the promotional period, meaning a total of 8 stays would yield 32,000 bonus points. The offer is valid for residents of Europe, the Middle East, Africa, and Central America. For residents of the USA or Canada, an identical promotion is available here.
In principle, a free night at budget-friendly hotels is available starting at just 8,000 points per night. In Europe (e.g., Scandinavia), most now cost at least 16,000 points.
Terms & Conditions
Please note the following offer conditions to ensure the bonus points are correctly credited:
- Travel Period: May 13 to July 7, 2026
- Registration Period: May 13 to July 7, 2026
- Booking Period: May 13 to July 7, 2026 (after registration)
- The offer is valid up to 4x per account
- Consecutive bookings at the same hotel count as only one stay
- You must be logged into Choice Rewards and then register for the promotion via this link
- Only bookings made directly via ChoiceHotels.com (or via the app / customer service) and via GDS count
- Excluded are room rates of less than 40 USD per night, reward stays, etc..
- The following rates are also excluded, which generally do not allow for point collection:
- Stays at WoodSpring Suites hotels
- Stays in Norway, Sweden, Denmark, Finland, Iceland, Lithuania, Estonia, and Latvia
- Special employee rates
Redeeming Choice Points
For many years, stays in Scandinavia have been among the best sweet spots for Choice points. Recently, there has been a significant roller coaster ride regarding point values. Unfortunately, many point values have recently been significantly increased. As a result, many hotels now cost 20,000 points or more per night.
In principle, however, there are still options in Northern Europe starting at 12,000 points per night. For example, in Malmö, where the regular rate is around €80 / night:
Source: YHBU